Archive for the 'Marketing' Category
Commercialising Captcha
Ive previously riffed about one of the guys who invented Captchas - Dr Vohn Ahn. One of my other favourite geniuses, Seth Godin, gives his take on how to commercialise it.
Provide it as a free service, except instead of just random numbers place the highest paid advertiser. Granted, you can already get it for free, but his take is original none the less. I just love it how he puts this stuff out there.
I recently bought Seths book Small is the New Big for a long time friend for his birthday. Its the perfect ’thought of the day’ for people trying to bust out and make a difference. Given my friend put me onto Unleashing the Idea Virus, it was the least I could do. As Molly Meldrum would say, do yourself a favour and buy it.
No commentsThere are no permanent habitats
Not on earth. Not in the universe. Period.
Just think about that. Just for 10 seconds.
It tells you something about life.
All matter is energy. Energy is information. Information can never be lost (not even at a black hole).
It just gets recycled, converted and exchanged.
According to John Dobson, there is no such thing as the big bang. There is no beginning or end, only particles and energy recycled on the horizon:
Children will never believe that something can be created from nothing…If the changeless didn’t show through in our physics, we wouldn’t have inertia. If the infinite didn’t show through, we wouldn’t have electricity. And if the undivided didn’t show through, we wouldn’t have gravity and the attraction between opposites. Also, if the duality didn’t keep up the plurality, we wouldn’t have the atomic table. And if the plurality didn’t keep up the duality, we wouldn’t have atoms at all. That’s how I see it.
Poetry indeed.
No commentsI am a Property Developer
I am a property developer, my tools are my ideas. In a post-Google world where information is free, imagination remains the untapped oil well of human endeavour.
I am property developer. Vision is my estate. Character is my foundation. My soul is my spirit level.
The future of business is in property development, although the currency of trade is not buildings and fixtures; its about concepts trafficked.
My goal is to expand my net of capture of the click stream consciousness.
This is entrepreneurship in the world of Pipes and PCs.
Your Honour, I present to you Exhibit A) Second Life where over US$600,000 in virtual objects are traded everyday. Where the in-game currency, Lindens, has its own US exchange rate. Exhibit B) Cyworld, where approximately US$300k is spent per day on in-world virtual items.
And finally, Exhibit C) - YouTube, sold for US$1.6B. A web site property that simply provided the infrastructure to take and serve other people’s digitized lives.
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