Commercialising Captcha
Ive previously riffed about one of the guys who invented Captchas - Dr Vohn Ahn. One of my other favourite geniuses, Seth Godin, gives his take on how to commercialise it.
Provide it as a free service, except instead of just random numbers place the highest paid advertiser. Granted, you can already get it for free, but his take is original none the less. I just love it how he puts this stuff out there.
I recently bought Seths book Small is the New Big for a long time friend for his birthday. Its the perfect ’thought of the day’ for people trying to bust out and make a difference. Given my friend put me onto Unleashing the Idea Virus, it was the least I could do. As Molly Meldrum would say, do yourself a favour and buy it.
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